If you subscribe to that belief, you may want to head over to the Boston Beer Co. (brewer of Sam Adams) in Jamaica Plain on Sunday, September 14 between noon and 5:00 p.m. for the first-ever Bay State Farmed Shellfish Shindig.

I usually herald the prime season for shellfish (fall and winter) at the Wellfleet Oyster Fest, but that event, while still great, has become popular to the point of overcrowding. So this year, I’m opting for the smaller-scale fest right here in Boston.

The $10 admission fee includes tastings of two Sam Adams beers ($25 gets you six) and the opportunity to chat with a brewer or two about shellfish and beer pairings. Meanwhile, growers along Massachusetts’ coastline — from Buzzards Bay to Cuttyhunk Island to Katama Bay on Martha’s Vineyard to, yes, Wellfleet — will sell several varieties of raw and cooked shellfish a la carte while talking up the importance of sustainable aquaculture practices.

Rowan Jacobsen will be on hand to discuss and sign copies of his book A Geography of Oysters, whose premise is that these creatures owe much of their flavor to terroir. And for those who max out on seafood, chef Will Gilson from Garden at the Cellar will be there with his grass-fed mini-burgers.

Co-hosting the Shindig with Boston Beer is the Massachusetts Aquaculture Association, on whose website you can buy advance tix. See you there.