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	<title>drinkboston.com &#187; Mad Men</title>
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		<title>Women &amp; craft beer, plus Mad Men</title>
		<link>http://drinkboston.com/2008/10/23/women-craft-beer-plus-mad-men/</link>
		<comments>http://drinkboston.com/2008/10/23/women-craft-beer-plus-mad-men/#comments</comments>
		<pubDate>Thu, 23 Oct 2008 03:57:14 +0000</pubDate>
		<dc:creator>ljclark</dc:creator>
				<category><![CDATA[Beer]]></category>
		<category><![CDATA[girly drinks]]></category>
		<category><![CDATA[Mad Men]]></category>
		<category><![CDATA[women and beer]]></category>

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		<description><![CDATA[&#8220;Why is craft beer so male-dominated: brewers, retailers, consumers? Do women not get craft beer, do they get the impression that they shouldn&#8217;t get craft beer? What&#8217;s up?&#8221; Thanks to the cheeky, thoughtful and good-hearted Lew Bryson, chronicler of all malt beverages, for asking me this question and thus providing the basis for my last [...]]]></description>
			<content:encoded><![CDATA[<p class="intro"><a href="http://drinkboston.com/wp-content/uploads/2008/01/msmug-logo.jpg" title="Ms. Mug"><img src="http://drinkboston.com/wp-content/uploads/2008/01/msmug-logo.jpg" alt="Ms. Mug" align="left" /></a>&#8220;Why is craft beer so male-dominated: brewers, retailers, consumers? Do women not get craft beer, do they get the impression that they shouldn&rsquo;t get craft beer? What&rsquo;s up?&#8221;</p>
<p>Thanks to the cheeky, thoughtful and good-hearted <a href="http://lewbryson.com/" target="_blank">Lew Bryson</a>, chronicler of all malt beverages, for asking me this question and thus providing the basis for my last Ms. Mug column for Ale Street News: <a href="http://www.alestreetonline.com/content/view/214/45/" target="_blank">Women and Craft Beer: It&#8217;s Complicated</a>. Topics of discussion: reasons why craft beer (and beer in general) is male-dominated; women&#8217;s perception of beer as fattening; how to introduce women to craft beer; and whether women prefer fruity, &#8220;chocolatey&#8221; beers.</p>
<p>While we&#8217;re on the topic, check out this Boston Menu Pages post, <a href="http://blogs.menupages.com/boston/2008/10/mad_men_round_two_the_cocktail_1.html" target="_blank">Mad Men, Round Two: The Cocktails</a> (brought to my attention by the photographer Matt Demers, who did the portraits for LUPEC Boston&#8217;s <a href="http://lupecboston.com/about-the-book/" target="_blank">Little Black Book of Cocktails</a>). It admires the period cocktails that appear on the show &#8212; Peggy Olson&#8217;s Brandy Alexanders and Betty Draper&#8217;s Tom Collinses, not to mention Don Draper&#8217;s Old Fashioneds and Roger Sterling&#8217;s Martinis &#8212; before pointing the reader to two pages scanned from the 1949 edition of <em>Esquire&#8217;s Handbook for Hosts</em>. Titled &#8220;Something for the Girls&#8221; and &#8220;Something for the Boys,&#8221; the pages list &#8212; you guessed it &#8212; gender-specific cocktails to serve at parties.</p>
<p>There is plenty of fodder for discussion here, but the thing about this post that really got me was this conclusion: &#8220;If you are feeling ambitious, replicating some of these seems like a very fun activity. Otherwise, be glad that we have bars like <a href="http://www.templebarcambridge.com/cocktails.html" target="_blank">Temple Bar</a> to carry out your vintage cocktail sipping.&#8221;</p>
<p>Um &#8230; Temple Bar? Other than a Vesper and a Death in the Afternoon, TB&#8217;s cocktail menu runs more along the lines of the Lemontini and the Cherry Breeze (otherwise known as &#8220;something for the girls&#8221;). And to think there was a time when girly drinks included Bronxes and Clover Clubs!</p>
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