April 1st, 2008
Get your Tales tix
Drinkboston contributor Scott Howe was trying to explain Tales of the Cocktail to his fellow office workers, most of whom have never sampled a Sazerac, never mind traveled to the Deep South in midsummer to discuss the history of the Martini. The notion of a “cocktail conference” wasn’t quite registering with them. As they gave him quizzical looks, he hit upon an analogy. “It’s like MacWorld for drunks.” They nodded in understanding.
Tales isn’t just a conference. It’s a giant, week-long, educational cocktail party in the birthplace of the cocktail, New Orleans. And it’s a pilgrimage that every Craft Cocktail Convert in the nation makes at least once to anoint him/herself with Peychaud’s bitters. Where else can people attend classes where the instructors serve drinks and don’t assign homework?
Tickets for Tales of the Cocktail, which takes place July 16-20 at the Hotel Monteleone in the French Quarter, go on sale today. If you’re thinking of going and want to stay at the hotel, book your room ASAP — attendees get a special rate of $99/night. All the info you need about seminars, events, dinners, hotel reservations, sponsors, etc. is on the Tales website.
Oh, and for the first time this year, there’ll be a group blog, Blogging Tales of the Cocktail: 2008, where drinks bloggers from around the country (me included) review seminars and discuss their experiences, among other topics. In case you missed my impressions from last year’s TOTC, click here.